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As a prominent sponsor of MasterChef Teens in Poland, Intermarché sought to leverage this partnership beyond traditional sponsorship models. By engaging with younger audiences and their families, the campaign aimed to build a more engaged and loyal customer base. Enthusiastic about the sustained positive impact, Intermarché is committed to continuing their MasterChef adventure, marking this as their third MasterChef campaign.
Intermarché used the popularity of MasterChef Teens to connect with families, especially young culinary fans. The campaign featured exclusive digital content, including a special site with tips and recipes and Instagram films with cooking influencers. This mix of media kept the audience engaged and reinforced Intermarché's support for young talent.
Supplier funding played an important role in amplifying the campaign's visibility and performance. By securing contributions from suppliers, Intermarché was able to reach a wider audience and achieve a greater impact, ensuring the success and sustainability of the MasterChef campaign.
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