TCC || Intermarché's Third MasterChef Campaign in Poland
Cases
Mastering Customer Loyalty: The Recipe Behind Intermarché's Third MasterChef Campaign in Poland

As a prominent sponsor of MasterChef Teens in Poland, Intermarché sought to leverage this partnership beyond traditional sponsorship models. By engaging with younger audiences and their families, the campaign aimed to build a more engaged and loyal customer base. Enthusiastic about the sustained positive impact, Intermarché is committed to continuing their MasterChef adventure, marking this as their third MasterChef campaign.

An example of Intermarché's Third MasterChef Loyalty Campaign inside the store, display with rewards
Inspiring Young Culinary Enthusiasts

Intermarché used the popularity of MasterChef Teens to connect with families, especially young culinary fans. The campaign featured exclusive digital content, including a special site with tips and recipes and Instagram films with cooking influencers. This mix of media kept the audience engaged and reinforced Intermarché's support for young talent.

Power of Supplier Funding

Supplier funding played an important role in amplifying the campaign's visibility and performance. By securing contributions from suppliers, Intermarché was able to reach a wider audience and achieve a greater impact, ensuring the success and sustainability of the MasterChef campaign.

An example banner from the Loyalty Campaign in store, supplier funded products
The capabilities we demonstrated with this work

We work alongside you to develop the unique reward, retail partner, and campaigns which grow your brand and business, without cannibalising your other channels.

MasterChef Teens Engagement

Capitalized on the show's popularity to engage families, particularly aiming at inspiring young culinary enthusiasts.

Rich In-Store Communication

Enhanced store ambiance with POS Materials and MasterChef branding

Exclusive Digital Content

Launched special MasterChef campaign site with inspirations, tips and recipes, films on Instagram featuring cooking influencers.

Supplier Funding Integration

Secured supplier contributions to amplify campaign visibility and performance.

Results, KPIs, Impact
Tailor-made campaigns underpinned by more than 30 years experience.
5+
Successful Intermarche and tcc collaboration
3
Successful MasterChef campaign editions
6
Campaigns including supplier funding
INSIGHTS
See more of our cases
Our campaigns are emotionally engaging, rich in storytelling, and action inspiring.
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