TCC || Kappa and Coop combine on sustainability

Cases

Sport has a lot to teach. Kappa and Coop, together for a more sustainable active life!

How we helped Coop combine sports and the passion for movement with support for schools and sports clubs

The message of the Coop for School + Kappa campaign links education with sports, as both teach universal values such as inclusion, altruism and respect for diversity.

Coop's goal was to create a campaign for those who wish to celebrate their passion for sports without compromising on style and quality. Additionally, the fifth national edition of the community initiative supporting schools and, in 2023, also sport clubs.

Coop's Support for Schools

Coop has been supporting schools for over 40 years, enhancing education through programs centered on Conscious Consumption and Active Citizenship. This project provides schools with much-needed classroom products and more. The catalog we developed is in fact rich in educational and IT items, as well as numerous sports equipment.

Example display for children's sport campaign in store

The Power of Hybrid Campaigns

By participating to this campaign, Coop consumers had the opportunity to collect bonus points to redeem Kappa line rewards while also doing good by supporting schools and sports clubs. Thanks to the enthusiastic participation of families and the entire community, schools and sports clubs registered in the "Coop for School" initiative could use their collected vouchers to request their preferred rewards from a catalog designed to meet their needs.

A Catalog Built for the Community

Our catalogue features over 95 items across 7 different categories to address three main goals:

Continuously meet the needs of schools by providing teaching tools that align with the Ministry of Education's guidelines.
Promote sports activities in schools by supplying basic equipment for various sports.
Address the specific needs of sports clubs.

Kappa and Coop Branding with School campaign

The capabilities we demonstrated with this work

We work alongside you to develop the unique reward, retail partner, and campaigns which grow your brand and business, without cannibalising your other channels.

The website coopperlascuola.it

A unique portal to manage the participation of schools and sports clubs while also showcasing the Kappa collection.

Email-marketing

A communication plan involving bi-weekly newsletters sent to Headteachers and teachers, providing information about campaign participation along with personalized and dynamic content.

The Facebook page

A Facebook page entirely dedicated to teachers and project coordinators with content tailored to schools and communities.

The school kit

A printed kit to encourage schools to participate, including a box for voucher collection, a letter and posters to display to engage the community and promote the initiative.

Results, KPIs, Impact

Tailor-made campaigns underpinned by more than 30 years experience.

1,500,000

Rewards distributed to clients

21,600

Enrolled schools

1500

Enrolled sport clubs

INSIGHTS

See more of our cases

We work alongside you to develop the unique reward, retail partner, and campaigns which grow your brand and business, without cannibalising your other channels.