TCC || The ultimate customer engagement and loyalty success story

Cases

Over Two Decades of Dedication: Unveiling the Ultimate Loyalty Success Story

In collaboration with the Cypriot hypermarket chain Alphamega, we are on an exciting mission to transform their customer engagement strategies. By working hand-in-hand with Alphamega, we are continuously rolling out a series of dynamic and engaging campaigns. These initiatives feature the strategic use of complimentary items, carefully selected to pair with well-known brands and popular licenses.

Our campaigns aren’t just about giving away freebies; they are meticulously designed to enhance the overall shopping experience. Customers are delighted to receive high-quality items at no extra cost, which significantly boosts their satisfaction and loyalty to the Alphamega brand.

The results are outstanding. These ongoing campaigns not only bring smiles to shoppers' faces but also encourage them to return, fostering a stronger connection with Alphamega. This strategic partnership solidifies Alphamega’s reputation as a trailblazer in loyalty marketing, setting new benchmarks for customer-centric approaches in the retail industry. Through our close collaboration, Alphamega demonstrates the powerful impact of thoughtful, innovative rewards programs, redefining what it means to truly value and engage with customers.

Example promotion in store, Alphamega Cyprus, Marterchef, tcc, display with rewards

Crafting the ultimate shopping experience: where every visit wows

Shopping experience is at the heart of our campaigns. Displays are carefully designed to create a "wow" effect, showcasing premium brands in the best possible light. Paired with in-store digital signage, Alphamega's shoppers can always expect an exceptional experience. These thoughtfully designed elements ensure that customers enjoy a visually stunning and engaging environment. Year-round, Alphamega continues to set the standard for an ultimate shopping journey.

Seamless digital campaigns

The exclusively digital campaigns enable shoppers to collect points seamlessly through Alphamega's mobile app, further enhancing their shopping experience and fostering brand loyalty. With every purchase, customers can easily track their points and rewards in real-time, ensuring they never miss an opportunity to benefit from our loyalty program. Additionally, the convenience of managing loyalty points digitally reduces the need for physical points and savercards, streamlining the process and contributing to a more eco-friendly shopping environment. This digital approach not only simplifies the user experience but also strengthens the connection between Alphamega and its customers, encouraging repeat visits and long-term loyalty.

The capabilities we demonstrated with this work

We work alongside you to develop the unique reward, retail partner, and campaigns which grow your brand and business, without cannibalising your other channels.

Back-to-back reward strategies

Running back-to-back campaigns with consistent complimentary rewards is our way of honoring loyal shoppers. Through this approach we ensure that each experience is not only rewarding but also consistently aligned with shoppers' expectations. By offering complimentary rewards, we demonstrate our appreciation for their ongoing support and dedication.

Elevating experiences with renowned brands

Over the years, we've joined forces with numerous prestigious brands to enhance consumer experiences. From the culinary expertise of MasterChef to precision engineering of Fissler and the French touch of elegance by Genevieve Lethu, our campaigns have catered to the refined tastes of Alphamega's shoppers, ensuring their satisfaction with every purchase.

Enhanced shopper connectivity and experience

Say goodbye to traditional marketing methods and welcome the future with Alphamega's digital-first approach. Every touchpoint is optimized for maximum impact, crafting dynamic campaigns and immersive experiences that resonate with today's consumers.

Results, KPIs, Impact

Tailor-made campaigns underpinned by more than 30 years experience.

50

Successful campaigns

20

years of partnership

12

distinct brands featured

INSIGHTS

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We work alongside you to develop the unique reward, retail partner, and campaigns which grow your brand and business, without cannibalising your other channels.